InVideo Pricing in 2026: What Each Plan Costs and What You Actually Get

What does InVideo cost in 2026?

InVideo shows up in nearly every "best AI video generator" roundup. If you are evaluating it specifically for paid ad production, the plan page is where the picture gets complicated.

InVideo's pricing page lists four paid individual plans — no free tier appears on it (verified 2026-08-07). Prices below are the annual-billing rate shown on the toggle.

One quirk before anything else: on two plans the displayed monthly figure and the annual total do not divide evenly. Max is displayed at $85/mo but billed $1,000 annually, which works out to $83.33 a month; Generative is displayed at $170/mo but billed $2,000, or $166.67 a month. That is InVideo's own rounding on the cards, not a discount you can claim — Plus ($17 × 12 = $200) and Elite ($900 × 12 = $10,800) are consistent.

Two other things surprise most people reading this table for the first time.

The first is the jump from Plus to Max. Plus is positioned "for exploring" and Max "for occasional use" — but Max costs five times Plus. There is no gentle middle step between $17 and $85.

The second is what the tiers do not gate. Every paid plan carries "access to all AI models including Seedance 2.0, Veo 3.1 & Kling 3" and "unlimited exports without watermark." You are not buying better models at the higher tier. You are buying more credits, more storage, more concurrency, more AI avatars and a bigger iStock allowance.

The pricing cards themselves print the discount: "Annual 15% off" on Plus, Max and Generative, and "Annual 10% off" on Elite. That is the gap InVideo claims between annual and month-to-month billing.

What do InVideo's credit limits actually mean for ad production?

Credits are the meter, and this is the part worth understanding before you commit.

Credits are not videos. InVideo describes them as currency spent across video creation and generative models, with each model "available at their original API pricing." A Veo 3.1 render and a Nano Banana image do not cost the same. So a 75-credit Plus allowance does not convert to a fixed number of ads — it converts to whatever mix of model calls you happen to make that month.

The site gives one concrete conversion: 75 credits is enough for 300 Nano Banana Pro or 600 Nano Banana 2 image generations. Those are image numbers, not video numbers. Premium video models draw down credits much faster, and InVideo states plainly that model prices are "subject to change" without prior notice.

Concurrency is the second constraint. Plus is listed as "limited concurrency," Max as 2x Plus, Generative as 10x, Elite as 20x. When you are batching a dozen variations against a Friday launch, how many renders run in parallel stops being a footnote.

Here is a realistic scenario. Your Meta creative for a skincare product is fatiguing and you want to test four new hooks, two product angles and a testimonial cut. That is seven videos minimum, plus the failed generations nobody counts. On Plus, 75 credits against premium video models is a thin budget for that batch. On Max you have real headroom — at $1,000 a year, whether you produce 30 videos that month or three.

What are the hidden costs before you commit?

Credits expire monthly. InVideo's own FAQ is direct about it: "Unused credits don't roll over to the next month." A light month is money you do not get back. For DTC brands, production volume is lumpy by nature — you sprint before a launch and coast after it — so the reset is a structural mismatch with how ad creative actually gets made. We wrote about that pattern in more depth in how expiring credits cost DTC brands more.

Top-ups. InVideo offers on-demand credit purchases. That is the release valve when you burn through an allowance mid-campaign, and it is spend on top of the subscription.

Stock is metered too. The iStock allowance is a per-tier count (100 on Plus, 5,000 on Elite), not an open library.

How does InVideo pricing compare to other AI video tools?

All figures verified 2026-08-07 against each vendor's live pricing page.

InVideo's entry price is the lowest of the subscription set, but entry price and cost per finished ad are different questions — we work that second number out tool by tool in AI video tool cost per video compared. Synthesia's Starter is 120 minutes a year, aimed at corporate training. HeyGen is built around presenter avatars. Creatify is the closest positional comparison for product ads and also generates from a URL, at $39/mo for 100 credits. Those three plus this post are our full vendor-pricing series, all checked against live pages on the same day.

One correction worth making to the usual narrative: InVideo is not a prompt-only tool. Its link-to-video and ad-maker flows accept a product URL — "simply provide the URL of your product, and our AI will generate a UGC-style video." So URL input is not the dividing line between InVideo and product-ad tools. The pricing model is.

Is pay-per-use cheaper than an InVideo subscription?

Subscriptions price for access. Pay-per-use prices for output. For ad production, output is the thing you are actually buying.

v4v takes the pay-per-use route. There is no subscription and never has been — you buy a credit pack once and spend it down. Packs start at $7 for 1,000 credits, and an 8-second Seedance 2.0 video runs about 349 credits, roughly $2.44. Credits never expire, so a quiet month costs nothing and the credits are still there when the next launch lands.

The workflow difference is smaller than the pricing one but still real. Paste a product URL and the brief builds itself — no script to write first. Products, briefs, avatars and styles stay connected between sessions rather than being rebuilt each time, which is the persistent creative system idea. Be aware of the honest limit: the URL flow currently outputs 720p at 9:16. That is fine for feed placements on TikTok, Reels and Meta, and it is worth knowing before you compare it to a 4K render.

There is no free trial to sign up for and no plan to cancel. The $7 pack is simply the cheapest way to find out whether the output works for your products.

If you want the direct feature-by-feature version of this, we keep a v4v vs InVideo AI comparison and a broader breakdown of pay-per-use vs subscription pricing.

Is InVideo worth the cost for ads?

It depends on your volume and how steady it is.

InVideo is a capable general-purpose video platform with an unusually broad model catalog — 200-plus image, video, audio and music models on every paid plan. For social content, explainers and marketing clips produced on a consistent monthly cadence, Plus at $17/mo billed annually is genuinely inexpensive, and Max gives a serious creator real room.

For paid ad production the friction is the credit reset. A subscription bills the same whether you shipped 30 ads or three, and the allowance you did not spend disappears at the end of the month. That is a fine deal if your output is predictable and high. It is a poor one if you produce in bursts.

Volume is worth chasing regardless of tool. In a merchant test shared on r/ecommerce (July 2026), product pages with 8-10s demo videos converted around 12% higher — one store's test, not an industry study, but it points the same direction most creative teams already know: more shots on goal beats fewer, better-polished ones.

The bottom line

InVideo's pricing looks simple and mostly is: four tiers, $17 to $900 a month, credits as the meter, all models on every plan. The details that matter for ad teams are underneath the headline price — monthly credit expiry, variable per-model costs that can change without notice, and a five-fold jump between the first two tiers.

Before you subscribe, work out your real monthly output and check it against the credit allowance you would be paying for. If that number swings month to month, price the same work under a pay-per-use model with credits that do not expire and compare the annual total, not the monthly sticker.

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