A UGC script is 60–90 words that sound like a person, not a brand: hook (a claim or problem in the viewer's words), problem beat (one sentence of lived pain), product beat (what it is, one benefit shown), proof beat (the honest specific — 'I've reordered twice'), push (casual CTA). Rules: contractions, no adjectives a friend wouldn't use, one idea per sentence, and read it aloud — if it sounds like copy, cut it. For AI presenters the same script rules apply, plus the honesty line: no invented personal experiences presented as real testimony.
The five-beat skeleton
Hook (0–2s) → problem (2–5s) → product (5–12s) → proof/detail (12–20s) → push (20–25s). Feed beats to the avatar as separate lines; pacing follows punctuation.
Language that survives the feed
Say 'this thing' not 'this innovative solution'; numbers beat adjectives; one imperfection ('took me two tries to set up') buys the rest credibility.
Paste a product link. The brief builds itself.
Generate product videos, UGC-style ads and hooks in about 5 minutes.
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FAQs
How long should a UGC script be?
60–90 words for 20–30 seconds; hooks alone are 8–15 words.
Can AI write the script too?
It drafts well from product data — v4v's auto-brief does exactly this — but read it aloud and cut the copy-sounding lines before rendering.
Facts checked July 16, 2026. Competitor claims from public pricing pages; verify before relying on them.